Three architects, Labisi, Sinatra and Gagliardi, set to work, intent on creating a new town based firmly on Baroque ideals. The idea was to create a linear, perfectly proportioned urban centre. The town was divided into three parts by three roads running from east to west, thus ensuring the constant attentions of the sun. At the top lived the nobility, in the middle the clergy, and at the bottom, merchants and craftsmen.
The main building material used was local compacted limestone, a substance that seemingly absorbs the sun’s aureate rays and transforms them into a soft golden-honeyed glow. The effect at sunset is absolutely fascinating.